Web Survey Bibliography
Title Results from Real-Time Data Collection (RTD) vs. Data from Traditional Panelists: Is it valid to combine data from these two sources?
Author Pingitore, G., Witten, S., Walker, A., Seldin, D., Ellrodt, R., Muns, N., Parks, C., Serrato, C.
Year 2011
Access date 27.10.2012
Abstract
s more panel companies move away from tradition panel recruitment and maintenance toward "real time" surveys to consumers, end users of the data are questioning the consistency, validity, and reliability of the results from this sampling approach. This presentation focuses on how "non-panel" consumers respond to questions in order to understand any systematic differences between the two sources.
Access/Direct link
Conference Homepage (abstract) / (full text)
Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations
